Home Tag Archives: California Walnut Commission

Tag Archives: California Walnut Commission

California Walnut Industry Gears Up To Market Record Crop

On August 28, USDA NASS released the Objective Measurement of the 2020 walnut crop at 780,000 short tons, an increase of 19% over the prior year. “The industry has been expecting increases given continued growth in new acreage, more densely planted orchards, and heavier yielding varieties and has planned accordingly,” stated grower Robert Driver, California Walnut Commission (CWC) Chairperson. “Demand …

California Walnut Commission Outlook for the 2019 Harvest & Market

The global market for walnuts was not exactly where California walnut growers and marketers had hoped, but things are looking more positive this year. Watch this brief interview with Claire Lee from the California Walnut Commission as she shares some insights from this year’s crop and market, based on the California Walnut Board & Commission’s annual State of the Walnut …

How Far $3.6 Million Ag Trade Promotion Funding Goes To Boost California Walnuts

In addition to the normal domestic and international trade promotions funded through the California Walnut Board and Commission, the industry received an additional $3.6 million from the government through the ATP program.  Watch this brief interview with Claire Lee to see how this funding is being used to boost California walnut sales and how growers can receive additional funding through …

California Walnuts Social Media Engaging New Audiences

Last September, the California Walnut Commission launched a new social media strategy, and over the past year, all metrics have soared. The result of all of these strategic changes, including more storytelling, the introduction of the blog, use of recipe collections, and new social ad formats, is that clicks to the website from social media reached 154,789, up from 20,726 …

Trade Mitigation Aid & Better Year for US Walnut Growers

Walnut growers are now eligible to receive trade mitigation payments through the USDA Farm Service Agency.  Sign-ups have begun and from a world production perspective, US walnut growers are looking to have a better year.  Watch this brief interview with Pam Graviet from the California Walnut Commission as she explains and read more about it in Pacific Nut Producer Magazine. …

Trade War Impact on CA Walnut Marketing & Government Aid

The California walnut industry relies heavily on the export market, and so does the focus of much of the efforts of the California Walnut Board and Commission in promoting the industry and building demand.  At Malcolm Media’s recent Tree & Vine Expo at the Stanislaus County Fairgrounds, Claire Lee from the California Walnut Commission shared the current impact the international …

Building Demand for California Walnuts as Production Increases

With increasing production in the California walnut industry, and at the same time being faced with high tariffs in some of the key export markets, growers are much appreciative of the ongoing efforts of the California Walnut Board and Commission building demand for the crop, not only in the export market, but also right here in the States. Check out …