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Tree & Vine Expo

Save the date, Tuesday, November 9th for the annual Tree & Vine Expo held back in a live in-person format this year.  Held at the Stanislaus County Fairgrounds, in Turlock, CA, heart of North Valley wine grape, tree nut and fruit country, it is the ultimate postharvest industry gathering place for regional grape, nut & tree fruit growers and crop …

Modifying Marketing Orders to Face New Challenges

Growers’ strategies to enhance the economic sustainability of their farms are constantly evolving to address changing markets and production conditions. State or federal marketing orders enable farmers, farmer-organizations, and, in some cases, handlers to act collectively to further their mutual economic interests without violating anti-trust law. In order for marketing orders to be relevant with changing agricultural conditions, they must periodically have …

California Walnut Credit-Back Referendum

The California Walnut Board (CWB) is pursuing credit-back authority. The USDA recently published the Secretary’s decision in this regard and has ordered a referendum vote of the growers. This authority will allow for handlers to receive a credit-back for eligible marketing expenditures of 70 cents for every dollar in spend. This important authority is one of the ways the CWB …

Driving Market Demand for Walnuts During COVID-19

California Walnut Board — As we enter the seventh month of lockdowns and shelter-in-place, many people wonder what the impact of this pandemic will be on the walnut industry and consumer spending. Together, as your partners, we have been monitoring and evaluating the COVID-19 media landscape and consumer sentiment and have adapted plans and messaging as necessary across all of …

More USDA Walnut Purchases Requested Amidst Pandemic

Representative Josh Harder (CA-10) today led a bipartisan letter to United States Department of Agriculture (USDA) Secretary Sonny Perdue, asking him to use his authority to utilize all purchasing authorities to buoy the struggling walnut industry. The walnut industry – based exclusively in California – has seen prices plummet in the last two years to near or below the costs …

Survey Reveals Increased Snacking Habits in the ‘New Normal’

As Americans across the country have been under shelter-in-place orders, many turned to snacking for comfort. A new survey, conducted in May in partnership with California Walnuts and Kelton Global, explores the snacking behaviors of Americans and how they’ve changed since shelter-in-place mandates were implemented. Previous research from California Walnuts has shown that people who eat walnuts love to eat …

California Walnuts Bright Spots During COVID-19

California Walnut Board — Although it has been a challenging time in many ways since COVID-19 began, we want to draw your attention to some “bright spots” for California Walnuts. Over the last few months, we’ve seen significant growth in trends in baking, snacking, simple meals, and interest in plant-based eating. Walnuts are increasingly being recognized by consumers as one …

California Walnut Board Goes Worldwide with New Marketing Campaign

Happy Valentine’s Day from Pacific Nut Producer Magazine and the California Walnut Board. In the midst of American Heart Month, the California Walnut Board has launched an exciting new worldwide marketing campaign. Watch this brief interview with Jennifer Olmstead to see how you can get involved to promote heart-healthy walnuts, and read more about it in Pacific Nut Producer Magazine. …

California Walnut Commission Outlook for the 2019 Harvest & Market

The global market for walnuts was not exactly where California walnut growers and marketers had hoped, but things are looking more positive this year. Watch this brief interview with Claire Lee from the California Walnut Commission as she shares some insights from this year’s crop and market, based on the California Walnut Board & Commission’s annual State of the Walnut …

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