California Walnut Board – Over 95% of Americans snack at some point throughout the day. When we saw snacking move into first place for the top usage for walnuts in our Attitude & Usage (A&U) study, we knew the time was right to capitalize on this trend. In May, we kicked off a campaign designed to showcase California walnuts as …
Representative Josh Harder (CA-10) today led a bipartisan letter to United States Department of Agriculture (USDA) Secretary Sonny Perdue, asking him to use his authority to utilize all purchasing authorities to buoy the struggling walnut industry. The walnut industry – based exclusively in California – has seen prices plummet in the last two years to near or below the costs …
As Americans across the country have been under shelter-in-place orders, many turned to snacking for comfort. A new survey, conducted in May in partnership with California Walnuts and Kelton Global, explores the snacking behaviors of Americans and how they’ve changed since shelter-in-place mandates were implemented. Previous research from California Walnuts has shown that people who eat walnuts love to eat …
California Walnut Board — Although it has been a challenging time in many ways since COVID-19 began, we want to draw your attention to some “bright spots” for California Walnuts. Over the last few months, we’ve seen significant growth in trends in baking, snacking, simple meals, and interest in plant-based eating. Walnuts are increasingly being recognized by consumers as one …
Happy Valentine’s Day from Pacific Nut Producer Magazine and the California Walnut Board. In the midst of American Heart Month, the California Walnut Board has launched an exciting new worldwide marketing campaign. Watch this brief interview with Jennifer Olmstead to see how you can get involved to promote heart-healthy walnuts, and read more about it in Pacific Nut Producer Magazine. …
The global market for walnuts was not exactly where California walnut growers and marketers had hoped, but things are looking more positive this year. Watch this brief interview with Claire Lee from the California Walnut Commission as she shares some insights from this year’s crop and market, based on the California Walnut Board & Commission’s annual State of the Walnut …
In addition to the normal domestic and international trade promotions funded through the California Walnut Board and Commission, the industry received an additional $3.6 million from the government through the ATP program. Watch this brief interview with Claire Lee to see how this funding is being used to boost California walnut sales and how growers can receive additional funding through …
The Tree & Vine Expo is held every year at the Stanislaus County Fairgrounds, in Turlock, California, the heart of North Valley wine grape & tree nut country and is a place where Growers and PCAs gather to learn about the status of the industry, earn 4 hours of PCA credits & 6 hours CCA credits (pending approval), and visit …
California produces 99 percent of the walnuts grown in the United States. New research could provide a major boost to the state’s growing $1.6 billion walnut industry by making it easier to breed walnut trees better equipped to combat the soil-borne pathogens that now plague many of California’s 4,800 growers. In a new study, a team of scientists at the University …
The California walnut industry relies heavily on the export market, and so does the focus of much of the efforts of the California Walnut Board and Commission in promoting the industry and building demand. At Malcolm Media’s recent Tree & Vine Expo at the Stanislaus County Fairgrounds, Claire Lee from the California Walnut Commission shared the current impact the international …
