The Salinas Sports Complex, home of the famous California Rodeo Salinas, is set to become the hub of agricultural innovation as it hosts the 2023 edition of FIRA USA. The three-day event will bring together the AgTech automation community for a showcase of the latest robotic farming solutions, exhibitions, presentations, discussions, and networking opportunities.
Following a successful first edition in Fresno, the French non-profit association GOFAR, Western Growers, and the VINE/University of California, Agriculture and Natural Resources (UC-ANR) are collaborating once again for this traveling event throughout California. The event aims to bring together startups and growers, providing them with great content, demos, and conversations that will benefit the AgTech automation community. Pacific Nut Producer Magazine is a proud sponsor of this event, so be sure to come see us there.
The primary goal of FIRA USA is to unite the AgTech automation community through engaging content, innovative demos, and fruitful conversations.
“We found a willing audience on both sides — startups enjoyed being part of a focused event where most of the attendees were looking for their type of solution, and growers were also interested in attending a show that focused on one type of solution”, mentioned Walt Duflock, VP Innovation at Western Growers Association.
The Salinas Sports Complex location offers a comprehensive experience, with all formats located in one place, making it effortless for attendees to navigate between theater-style presentations, the exhibitor area, and the demo area.
“Our aim is to create a favorable environment that facilitates seamless interaction between growers, innovators, and the latest advancements in robotic farming technology,” stated Gabriel Youtsey, Chief Innovation Officer at UC-ANR and head of The VINE initiative.
FIRA’s organizers, French association GOFAR, Western Growers and University of California ANR/The VINE announce that already 25 robots have signed up for FIRA USA 2023.
“Even if FIRA USA 2022 in Fresno was already a success, this year marks a real turn: four months before the event, we already confirmed 25 robots – and it’s just the beginning!”notes Maialen Cazenave, co-director in charge of the partnerships at GOFAR. “Coming from California, other states in the US, and even from Europe, we expect another 10 to 20 robots to partner with us – and we have space to welcome them both on the exhibition area and on the demo zones (on vegetables, fruits, orchards, and vineyards)”.
Here is the list of the 25 robots from the companies that already confirmed their participation in FIRA USA 2023: