Walnuts

Blueberries & Walnuts Partner to Give Brain Health Month a Boost at Retail

June is Alzheimer’s and Brain Awareness Month, and the California Walnut Board (CWB) and U.S. Highbush Blueberry Council (USHBC) are collaborating with a select group of retailers, including Coborn’s, Rouses Markets and Weis Markets, to encourage consumers to “grab a boost of blue and walnuts, too!” Activations will include unique opportunities such as local TV segments, e-newsletter features, Facebook Lives, and …

Thousands Engage with National Walnut Day Campaign in Partnership with See’s Candies

On National Walnut Day (5/17), the California Walnut Board (CWB) partnered with See’s Candies to collaborate on a multi-channel consumer-focused campaign to promote California Walnuts across the U.S. The CWB’s domestic marketing activities are designed to expand California Walnuts use and consumption in existing markets and identify markets for future development. The Board continuously conducts direct outreach to food manufacturers to spur new development …

CIDETRAK® NOW MESO™ – Confidence in Product Performance

– SPONSORED CONTENT –   Confidence in Product Performance in Where the Value Lies “We tried CIDETRAK® NOW MESO™ in 2019 to see how well it would perform, and it did well. This season, we expanded with new acreage, and were pleased with the results. Along with orchard sanitation and well timed insecticide applications, mating disruption is a valuable tool in managing NOW. I like …

Japan Lifts Aflatoxin Inspection Order on Walnuts

On April 1, 2021, Japan’s Ministry of Health, Labour and Welfare (MHLW) suspended a mandatory aflatoxin inspection regime imposed on walnuts from the United States and other exporting countries. The suspension marks the first time Japan lifted a 100 percent inspection requirement for aflatoxin- vulnerable imports since 2004 when the current monitoring plan was implemented. In 2020, the United States …

California Walnut Commission Electing New Members

This year the California Walnut Commission will be holding elections for members and alternates for the term beginning September 1, 2021 and ending August 31, 2023. “The diversity of our growing and evolving membership brings valuable perspective to the industry. The CWC in partnership with the United States Department of Agriculture (USDA) welcomes participation of women, minorities and people with disabilities,” said Michelle McNeil …

Millions in India See California Walnuts on TV

Building on their mission to promote the benefits and many ways walnuts can play a role in the overall health of consumers in the U.S. and around the world, the California Walnut Commission (CWC) published results from their recent multimedia campaign in India. The campaign focused on educating consumers on how walnuts add valuable plant-based omega-3, protein and fiber to their diet. Here are the highlights: …

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