Last year, the European Union-28 (EU-28) was once again the largest export market for U.S. tree nuts. In 2018, U.S. shipments of tree nuts to the EU-28 reached $2.8 billion. U.S. almond sales (both in-shell and shelled) totaled $1.6 billion, followed by pistachios with $516 million, and walnuts with almost $344 million. The growing popularity of healthy snacking, higher incomes, …

The California Walnut Board announced today the launch of the “Life Isn’t Always Simple” The California Walnut Board advertising campaign, created to show consumers how walnuts can be an easy way to add nutrition, crunch and variety to any meal and snack. The new campaign, which focuses on the importance of small daily “wins,” like getting an easy and delicious …

Even though growers are just completing this year’s harvest, it’s never too early to start thinking about winter sanitation. Winter is the time to remove and destroy mummy nuts that harbor navel orangeworm (NOW) larvae, which can hatch in the spring and wreak havoc in the orchard. By removing the nuts, growers are eliminating both a shelter and food source …

Last September, the California Walnut Commission launched a new social media strategy, and over the past year, all metrics have soared. The result of all of these strategic changes, including more storytelling, the introduction of the blog, use of recipe collections, and new social ad formats, is that clicks to the website from social media reached 154,789, up from 20,726 …

Walnut production research goes back over five decades. Each year, the California Walnut Board’s Production Research Committee recommends projects for funding based on industry’s short and long term needs. This year, the CWB members approved a total of 23 projects totaling $1.69 M for the 2019-2020 crop year. Production research continues to be fundamental to addressing production challenges in the …