Pecans

Pecan Industry Votes to Continue Research and Promotion Program

The U.S. Department of Agriculture (USDA) announced that pecan producers and importers voted to continue the American Pecan Promotion Board’s research and promotion program. In the referendum held May 10 through June 10, 2024, 74.89% of pecan producers and importers voted in favor of continuing the program. This meets the requirement that the majority of those voting were in favor …

Helping Consumers See There’s More to Pecans than Meets the Pie

The American Pecan Promotion Board (APPB) has selected Signal Theory as its agency partner for a consumer retail and communications campaign to drive demand and consumption of pecans not just during the holidays, but year-round. The announcement comes just in time for National Pecan Month, an industry-wide celebration held each April to showcase the versatility and nutritional benefits of American pecans. Overseen by the …

Nutrition is Key to Growing the Pecan Industry

– SPONSORED CONTENT – APPB & APC Introduce Unified Strategy In a move that marks a significant shift in the pecan industry’s approach to marketing, the American Pecan Council (APC) and the American Pecan Promotion Board (APPB) are working together to create a global marketing strategy that’s set to reimagine the pecan’s place in the market and in consumers’ hearts. …

USDA Completes Laboratory Modernization to Advance Pecan Breeding and Research

The Pecan Breeding and Genetics Program of the U.S. Department of Agriculture’s Agricultural Research Service (USDA-ARS) recently completed a 2.5 million dollars laboratory modernization to accelerate pecan breeding through innovations in genetics and plant disease research. A ribbon-cutting ceremony was held on March 26 to commemorate the completion of the project. Pecan trees represent North America’s native nut tree and …

Growth Opportunities for the Western Pecan Industry

While the southern states have historically led the nation in pecan production by far, acreage and production trends in the West are rising, according to California pecan grower/processor and American Pecan Council Board Member Blake Houston. Watch his video interview with Matthew Malcolm at the recent Tree & Vine Expo in Turlock, based on his State of the Pecan Industry …

Optimism for California’s 2023 Pecan Crop and State of the Industry

At the Tree & Vine Expo in Turlock held mid-November, Karlene Hanf, President of the California Pecan Growers Association, joined other tree nut commodity leaders in sharing State of the Industry reports.  California pecan production and acreage is on the rise.  Watch this brief interview with Karlene as she shares her insights on the current State of the California Pecan …

USDA Seeks Nominees for American Pecan Promotion Board

The U.S. Department of Agriculture (USDA) is seeking nominees for the American Pecan Promotion Board. Nominees are needed to fill six seats for members whose terms end on Sep. 30, 2023, and one vacant seat with a term that ends on Sep. 30, 2024. The American Pecan Promotion Board is seeking nominees for the following seats: Four producer seats representing …

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