As inflation and fluctuating global economics raise concern for Americans and California farmers, watch this brief interview with world-renowned economic forecaster Marci Rossell. Dr. Rossell recently addressed pistachio growers, processors and marketers at the annual Conference of American Pistachio Growers and shared some enlightening insights regarding the difference in today’s economic dynamics from the recessions of the past. Special Thanks …
California Farmland to Serve State in Recharging Groundwater Supply
The Governor of California recently issued an Executive Order allowing local water districts to utilize floodwater for groundwater recharge purposes, a record amount of which will take place on California farmland. This is desperately needed and welcomed by farmers and other water users all over the state that have suffered decades of drought conditions. Watch this brief interview with Adam …
Diamond Foods Debuts the Reimagined Harmony®, 50-Year-Old Santa Cruz Trail Mix Brand
Diamond Foods, packaged goods parent company for brands like Diamond of California®, announces today the relaunch of Harmony®, a 50-year-old Santa Cruz trail mix brand founded by two surfers who made a delicious portable snack of nuts and dried fruit so they never missed the next big wave. The brand is back and better than ever with a fresh look …
Growing Matters Launches Fifth Annual BeSure! Stewardship Campaign to Help Protect Pollinators During Planting Season
Now in its fifth year, the agriculture industry collaboration led by Growing Matters kicked off its annual BeSure! stewardship awareness campaign to promote best stewardship practices when using neonicotinoid products on farms and urban landscapes. Using a wide range of media channels, the BeSure! campaign reminds growers, crop protection applicators, urban landscape applicators, agricultural supply retailers and others to follow label …
Almond Board Launches New Website to Help Growers Coordinate NOW Mating Disruption Efforts
In effort to improve area-wide management of navel orangeworm, the number one pest of the California tree nut industry, the Almond Board of California has launched a new website to help growers and PCAs coordinate/collaborate on mating disruption efforts. Funded by a grant from the California DPR, the Almond Board has created this new online tool with support from Land …
Applying Herbicides Safely to Keep Residue Off of Harvested Almonds
While there has been research and work underway to move the almond industry to off-ground harvesting such as is done in pistachios, harvested almonds currently spend just enough time in the dust of orchard floors that they can pick up trace residues of herbicides. Watch this brief interview with UC Cooperative Extension Weed Specialist Brad Hanson as he shares how …
USDA Seeks Nominees for American Pecan Promotion Board
The U.S. Department of Agriculture (USDA) is seeking nominees for the American Pecan Promotion Board. Nominees are needed to fill six seats for members whose terms end on Sep. 30, 2023, and one vacant seat with a term that ends on Sep. 30, 2024. The American Pecan Promotion Board is seeking nominees for the following seats: Four producer seats representing …
Wonderful® Pistachios Calls Upon the Universe, a World Champion Eater, and TikTok Creators to “Get Crackin’”
The iconic “Get Crackin’” campaign that helped Wonderful® Pistachios become a household name is back! America’s #1 Nut®, Wonderful Pistachios, will feature nostalgic talent alongside some of the latest trends to relaunch Get Crackin’ and celebrate the unique ways people enjoy cracking open and eating pistachios. The campaign brings irreverent humor in a new series of commercials, will set world …
Shaping the Future of California Walnuts Starts Now
Op-Ed by Robert Verloop, Executive Director and CEO, California Walnut Board/Commission — The California Walnut Board and Commission are asking for industry involvement through participation in elections and weighing in on the strategic planning process. The California walnut industry is facing some of its greatest challenges, from rising costs and a maturing market to global competition, the effects of drought/heatwave …
American Pistachio Growers Taps Chef Martin Yan As Global Brand Ambassador
American Pistachio Growers announced today that world-renowned Chef Martin Yan will join their team as a global brand ambassador. The news comes just ahead of the Pistachio Industry Annual Conference in Carlsbad, California, where Yan is slated to teach more than 1,000 pistachio farmers how to prepare his trademark Kung Pao Chicken with Pistachios themselves. With a career spanning over …
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