Home Industry News Economics Christine Lott Joins California Walnut Board & Commission as Director of Communications

Christine Lott Joins California Walnut Board & Commission as Director of Communications

The California Walnut Board & Commission is pleased to announce Christine Lott as their new Director of Integrated Communications.  Christine comes to the Board & Commission with extensive communications and product marketing experience having worked for thirteen years at Blue Diamond Growers as the senior global brand manager.  She led the marketing department for the international consumer division, which encompasses all branded products available in retail stores under the Blue Diamond brand in Europe, Asia, and Latin America. This division included milks (Almond Breeze), snack nuts, and various other nut-based products. In this role Christine, developed and implemented marketing programs, digital and social media, public relations programs.

Most recently Christine worked in new business development for Safe Food Alliance (SFA).  Previously, Christine worked for the California pear industry, the California Cherry Board and Stemilt World Famous Fruits. She coordinated the marketing and promotion activities which included advertising, public relations, industry communications, event coordination and sales promotion, category management, ad planning, merchandising and promotion tactics targeting major retail grocery chains throughout the US and Canada to build partner relationships and generate incremental sales.

She has a consumer-focused mindset which aligns with the Board & Commission’s efforts in retail category management and volume growth through sales activation, one of their strategic initiatives.  In addition, Christine’s hands on experience in new product launches of fresh and manufactured foods will be an asset as the Board & Commission expands another strategic initiative in product innovation for the food manufacturing/ingredient and foodservice channels.

Christine has a great appreciation and respect for the complexities in agriculture and for family farms, having been raised on a California dairy farm. “Combined with her 20 years of extensive food marketing and communications experience and work on behalf of growers throughout her career, Christine, has the background, experience, and knowledge to help shape and deliver our integrated consumer, industry, and product communications platform,” shared Robert Verloop, President/CEO of the California Walnut Board & Commission.  “Please join me in welcoming Christine to our industry and the California Walnut Board & Commission.”

Christine will work in the Folsom office and can be reached at 916-932-7070 or clott@walnuts.org.

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