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Consumers are increasingly concerned about where their food is coming from and how it is produced. In our 2019 consumer research, almost 84% of consumers cited sustainability as an important factor in their purchases to a varying degree, and retailers have taken notice of this changing consumer expectation.
We are working with a UC Davis expert to develop a Life Cycle Assessment (LCA) for the industry, but several data gaps remain. That is why it is important to hear from the industry as we look to leverage our sustainability credentials and educate consumers and retailers.
The California Walnut Board is currently conducting an online grower survey to get a better understanding of industry practices as we look to flesh out our sustainability story. And we believe we do have a great story to tell.
Walnut growers can take the survey at https://walnuts.org/sust-survey
The survey should take about 15 minutes to complete. 10 lucky participants will be randomly selected for Visa gift cards ranging from $50 to $500. We thank you in advance for your time and help in providing a better understanding of industry practices.
California walnuts have been sustainably produced for 150 years. We have achieved longevity by preserving the systems on which a healthy harvest depends. Our sustainability practices include decades of ongoing, comprehensive research that guides our water conservation initiatives, our insect abatement efforts, and compel us to continually innovate to produce the world’s finest walnuts. As retailers consider the need for proven sustainability on the part of all food producers, we want to assure them that California walnut growers and processors are improving our sustainability measures to support our customers and ensure the success of our farms for the next generation.